Buy Service Marketing of U.P., Bihar, Uttrakhand and Jharkhand Universities for B. Com and M. Com Classes and also very helpful for the students preparing for various competitive and professional examinations.

सेवा विपणन Service Marketing

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According to New Syllabus of U.P., Bihar, Uttrakhand and Jharkhand Universities for B. Com and M. Com Classes and also very helpful for the students preparing for various competitive and professional examinations.

Book Code : 8426

ISBN : 978-93-83697-80-9

Language : Hindi

Edition : Latest

Availability : In Stock

Authors : Vikas Sharma, Sanajy Gupta

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Book Content

1. Service Marketing : Meaning, Nature & Importance 2. Classification and Types of Service 3. Service Marketing Environment 4. Service Marketing Mix-Product Mix 5. Marketing Mix : Promotion Mix 6. Three P’s of Service Marketing Mix Process–I 7. Three P’s of Service Marketing Mix Process–II–Physical Evidence 8. Management of Marketing People for Service 9. Marketing Segmentation 10. Targeting and Positioning 11. Profit Making Service Organisations 12. Non-Profit Making Service Organisation. 

Book Details
  • Author/Authors : Vikas Sharma, Sanajy Gupta
  • Class : General
  • Page No. : 164
  • Year : 2024
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Shristi
Plz available this book in English language

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Excellent as described in the picture. Outstanding quality.