1.Introduction to Managerial (Business) Economics : Nature, Scope and Importance, 2. Business Economics and Business Decision-Making, 3. Basic Concepts : Scarcity, Opportunity Cost, Margin and Trade Offs , 4. Micro and Macro Economics , 5. Price System as an Economic Mechanism or Price Mechanism, 6. Demand and Supply Analysis, 7. Market Equilibrium, 8. Elasticity of Demand and its Applications, 9. Consumer’s Surplus and Producer’s Surplus , 10. Interference with Price Mechanism , 11. Production Function and Laws of Variable
Proportions, 12. Production Iso-quants Curve, Production Optimization and Expansion Path, 13. Returns to Scale, 14. Theory of Production Costs and Learning Curve, 15. The Concept of Revenue , 16. Economies of Scale and Economies of Scope, 17. Cost Reduction Strategies , 18. Goal of the Firm , 19. Perfect Competition : Concept, Characteristics and Price Determination, 20. Equilibrium of Firm and Industry under Perfect Competition, 21. Monopoly and Price Discrimination , 22, Monopolistic Competition, 23. Oligopoly and Duopoly, 24. Theories of Distribution , 25. Rent , 26. Interest, 27. Profit, 28. Economic Systems : Capitalism, Socialism and Mixed Economy.
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