Buy International Marketing of U.P., Jharkhand, Chhattisgarh, Uttrakhand and Bihar Universities for B. Com. and M.Com. Classes and also very helpful for the students preparing for various competitive and professional examinations.

International Marketing B. Com. 3rd Year

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According to New Syllabus of U.P., Jharkhand, Chhattisgarh, Uttrakhand and Bihar Universities for B. Com. and M.Com. Classes and also very helpful for the students preparing for various competitive and professional examinations.

Book Code : 9234/4764

ISBN : 978-93-5167-724-6

Language : English

Edition : Latest

Availability : In Stock

Authors : Dr. Satish Kumar Saha, Anju Agarwal

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Book Content

1. International Marketing : Meaning, Nature, Scope and Barriers, 2. International Marketing Environment, 3. Identification and Selection of Foreign Market : Entry Mode Decisions, 4. International Product Planning 5. Product Life-Cycle and New Product Development, 6. Product Designing, Standardisation Vs Adaptation, 7. Branding and Trade Mark, 8. Packaging and Labelling, 9. Quality Issues and After Sales Services, 10. International Pricing, 11. International Price Quotation, 12. International Payment Terms and Trade 13. Sales Promotion in International Marketing, 14. International Advertising, 15. Personal Selling, Trade Fairs and Exhibitions, 16. Channels of Distribution and Role of Middlemen, 17. Foreign Sales Agent, 18. Marketing Logistic Decision, 19. Foreign Trade and Policy, 20. Export Finance. 

Book Details
  • Author/Authors : Dr. Satish Kumar Saha, Anju Agarwal
  • Class : B. Com. IIIrd Year (Chhattisgarh Universities), B. Com. II (L.N. Mithila University), M.Com. IV Sem (SKM University, Dumka), M.Com. IV Sem (Ranchi University, Ranchi), M.Com. IV Sem (BBMK University, Dhanbad), M.Com. IV Sem (NP University, Medininagar), B.Com. III (Pt. DDU University, Gorakhpur), M.Com. IV Sem (MGKV University, Varanasi), M.Com. II (Dr. RMLA University, Ayodhya), M.Com. I (Bundelkhand University, Jhansi), B.B.A. VI Sem (Bundelkhand University, Jhansi), B.Com. III (VBSP University, Jaunpur), M.Com. II (VBSP University, Jaunpur), B.Com. III (MJP Ruhilkhand University, Barreilly), M.Com. II (MJP Ruhilkhand University, Barreilly), M. Com. IV Sem (HNB University, Shrinagar (Garhwal), Uttarakhand), B.B.A. V Sem (HNB University, Shrinagar (Garhwal), Uttarakhand) B.Com III Year (Agra University)
  • Page No. : 224
  • Year : 2024
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