Buy International Marketing of U.P., Jharkhand, Uttrakhand, Chhattisgarh and Bihar Universities for B. Com. and M.com. Classes and also very helpful for the students preparing for various competitive and professional examinations.
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अंतर्राष्ट्रीय विप्रन International Marketing B. Com. 3rd Year

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According to New Syllabus of U.P., Jharkhand, Uttrakhand, Chhattisgarh and Bihar Universities for B. Com. and M.Com Classes and also very helpful for the students preparing for various competitive and professional examinations.

Book Code : 9210

ISBN : 978-93-83697-92-2

Language : Hindi

Edition : Latest

Availability : In Stock

Authors : Dr. Satish Kumar Saha

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Book Content

1. International Marketing : Meaning, Nature, Scope and Barriers 2. International Marketing Environment 3. Identification and Selection of Foreign Market : Entry Mode Decisions 4. International Product Planning  5. Product Life-Cycle and New Product Development 6. Product Designing, Standardization Vs Adaptation 7. Branding and Trademark 8. Packaging and Labelling 9. Quality Issues and After Sales Services 10. International Pricing 11. International Price Quotation 12. International Payment Terms and Methods 13. Sales Promotion in International Marketing 14. International Advertising 15. Personal Selling, Trade Fairs and Exhibitions 16. Channels of Distribution and Role of Middlemen 17. Foreign Sales Agent 18. Marketing Logistic Decision 19. Foreign Trade and Policy 20. Export Finance. 

Book Details
  • Author/Authors : Dr. Satish Kumar Saha
  • Class : B. Com. IIIrd Year (Chhattisgarh Universities), B. Com. II (L.N. Mithila University), M.Com. IV Sem (SKM University, Dumka), M.Com. IV Sem (Ranchi University, Ranchi), M.Com. IV Sem (BBMK University, Dhanbad), M.Com. IV Sem (BBMK University, Dhanbad), M.Com. IV Sem (NP University, Medininagar), M.Com. IV Sem (Dr. SPM University, Ranchi), B.Com. III (Pt. DDU University, Gorakhpur), M.Com. IV Sem (MGKV University, Varanasi), B.Com. III (Dr. RMLA University, Ayodhya), M.Com. II (Dr. RMLA University, Ayodhya), B.Com. III Year (Dr. BRA University, Agra), M.Com. I (Bundelkhand University, Jhansi), B.Com. III (VBSP University, Jaunpur), M.Com. II (VBSP University, Jaunpur), B.Com. III (MJP Ruhilkhand University, Barreilly), M.Com. II (MJP Ruhilkhand University, Barreilly), M. Com. IV Sem (HNB University, Shrinagar (Garhwal), Uttarakhand)
  • Page No. : 200
  • Year : 2025
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