Buy Business Communication Syllabus of U.P., Bihar, Uttrakhand and Jharkhand Universities for B.B.A. Classes and also very helpful for the students preparing for various competitive and professional examinations.

Business Communication B.B.A. 2nd Year

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According to New Syllabus of U.P., Bihar, Uttrakhand and Jharkhand Universities for B.B.A. Classes and also very helpful for the students preparing for various competitive and professional examinations.

Book Code : 8686

ISBN : 978-93-83697-90-8

Language : English

Edition : Latest

Availability : In Stock

Authors : Sanjay Gupta

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Book Content

CONTENT

1. Basic Forms of Business Communication, 2. Different Models and Processes of Communication, 3. Effective Communication, 4. Theories of Communication and Audience Analysis, 5. Self-Development and Communication, 6. Corporate Communication, 7. Barriers and Breakdowns in Communication, 8. Practices in Business Communication, 9. Principles of Effective Communication, 10. Writing Skills, 11. Written Business Communication, 12. Written Business Communication-Medium : Letters, 13. Kinds of Business Letters : Request Letters, 14. Good and Bad New Letters, 15. Persuasive Letters : Sales Letters and Collection Letters, 16. Office Memorandum and Circular, 17. Proposal and Report Writing, 18. Oral Presentation, 19. Non-Verbal Aspects of Communication, 20. Effective Listening, 21. Interviewing Skills, 22. Modern Forms of Communication, 23. International Communication, 24. international Communication Adopting to Global Business.

SYLLABUS

Unit I :  Meaning and Objective of Business Communication, Forms of Communication, Communication Model and Process, Principles of Effective Communication.

Unit  II :Corporate Communication : Formal and Informal Communication, Networks, Grapevine, Barriers in Communication, Group Discussion, Mock Interviews, Seminars, Individual and Group Presentations.

Unit III:Essential of Effective Business Letters, Writing Important Business Letters Including Correspondence with Bank and Insurance Companies.

Unit IV:Oral & Non-verbal Communication : Principles of Oral Presentation, Factors Affecting Presentation, Effective Presentation Skills, Conducting Surveys.

Body Language, Para Language, Effective Listening, Interviewing Skill, Writing Resume and Letter or Application.

Unit V : Modern forms of Communication, International Communication, Culture Sensitiveness and Cultural Context, Writing and Presenting in International Situations.

Book Details
  • Author/Authors : Sanjay Gupta
  • Class : B.B.A. IInd Year (B.N. Mandal University), B.B.A. II Sem (BRA University, Muzaffarpur), B.B.A. II Sem (SKM University, Dumka), M.Com. III Sem (SKM University, Dumka), B.B.A. IV Sem (Ranchi University, Ranchi), B.B.A. III Sem (BBMK University, Dhanbad), B.B.A. IV Sem (NP University, Medininagar), B.B.A. IV Sem (Dr. SPM University, Ranchi), B.B.A. II Sem (VBSP University, Jaunpur), B.B.A. II Sem (MJP Ruhilkhand University, Barreilly), M. Com. I Sem (HNB University, Shrinagar (Garhwal), Uttarakhand)
  • Page No. : 328
  • Year : 2024
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