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प्रबंधकीय अर्थशास्त्र Managerial Economics

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An excellent book for commerce students appearing in competitive, professional and other examinations.

Book Code : 9149

ISBN : 81-7618-266-4

Language : Hindi

Edition : Latest

Availability : In Stock

Authors : Dr. M. L. Sharma, Dr. B. K. Kejriwal

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Book Content

1. Nature & Scope of Managerial Economics 2. Business Firm 3. Fundamental Principles of Managerial Economics 4. Managerial Decision-Making 5. Concept and Kinds of Demand 6. Elasticity of Demand 7. Demand-Forecasting 8. Demand-Relations 9. Cost 10. Cost Distinctions 11. Cost : Rate of Out-put and Size of Plant 12. Multiple Products 13. Advertising 14. Competitive Situations 15. Pricing  Policies 16. Product-Line Pricing 17. Price Differentials or Discounts 18. Profit 19. Management Control and Profit 20. Capital Budgeting 21. Rate of Return 22. Cost of Capital 23. Investment Project Selection.

Appendices

A. Objective Type Questions, B. Revisional Problems. 

Book Details
  • Author/Authors : Dr. M. L. Sharma, Dr. B. K. Kejriwal
  • Class : General
  • Page No. : 508
  • Year : 2025
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