Buy Tourism Marketing A Textbook According to National Education Policy (NEP)-2020 Based on Choice Based Credit System (CBCS) for Semesterwise Four Year Undergraduate Programme (FYUGP) for various Universities of Bihar State.
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Tourism Marketing B. Com. 5th Sem (MIC-6) Syllabus According to NEP

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A Textbook According to National Education Policy (NEP)-2020 Based on Choice Based Credit System (CBCS) for Semesterwise Four Year Undergraduate Programme (FYUGP) for various Universities of Bihar State.

Book Code : 0577

ISBN : 978-93-6207-334-1

Language : English

Edition : Latest

Availability : In Stock

Authors : R. C. Agrawal & Sanjay Gupta

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Book Content

1. Marketing : Meaning, Characteristics and Nature 2. The Concept of Marketing-Mix 3. Marketing Environment 4. Service Marketing : Meaning, Nture and Importance 5. Consumer Behaviour or Buyer Behaviour 6. Market Segmentation and Positioning 7. Product 8. Product Decision/Planning 9. Product Life-Cycle 10. New Product Development 11. Branding and Packeging Decisions 12. Pricing Decisions.

Book Details
  • Author/Authors : R. C. Agrawal & Sanjay Gupta
  • Class : B. Com. Vth Semester (MIC-6) All Bihar Universities
  • Page No. : 143
  • Year : 2025
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