1. Sales Management 2. Evolution and Objectives of sales Functions 3. Salesmanship : An Introduction 5. Sales Executives : Types and Qualities of Sales Executives 6. Personal Selling Process : Showroom and Exhibition 7. Sales Organization and Relationship : Purpose Types and Structures 8. Sales Department External Relations 9. Sales Force Management : Recruitment, Selection, Training and Compensation 10. Distribution Network Management 11. Choice of Channel : An Introduction and Influential Factors 12. Physical Distribution System.