Buy Principles And Functions Of Marketing to National Education Policy (NEP)-2020 Four Year Under Graduate Programme (FYUGP) for B. Com. Semester-Ist Group-B (Minor).

NEP Principles And Functions Of Marketing B. Com. 1st Sem Group-B (Minor)

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According to National Education Policy (NEP)-2020 Four Year Under Graduate Programme (FYUGP) for B. Com. Semester-Ist Group-B (Minor).

Book Code : 2498

ISBN : 978-81-960926-3-4

Language : English

Edition : Latest

Availability : In Stock

Authors : Dr. F. C. Sharma

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Book Content

 1. Fundamentals of Marketing : Meaning Concept, Importance, Functions, Marketing and Selling, 2. Modern Marketing Concept, 3. Market Segmentation : Targeting and Positioning, 4. The Concept of Marketing-Mix,  5. New Product Development Process.

Book Details
  • Author/Authors : Dr. F. C. Sharma
  • Class : B. Com. Ist Semester Group-B (Minor) All Jharkhand Universities
  • Page No. : 95
  • Year : 2024
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