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NEP Advertising Management B.B.A. 2nd Sem

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According to New Syllabus of All India Universities for B.B.A. Classes and also very helpful for the students preparing for various competitive and professional examinations.

Book Code : 6180

ISBN : 978-93-7741-306-4

Language : English

Edition : Latest

Availability : In Stock

Authors : Jay Bansal

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Book Content

1. Advertising : Meaning, Definitions, Nature, Objectives and Importance 2. Scope and Types of Advertising 3. Advertising Budget 4. Advertising Media 5. Advertising Compaign and Advertising Scheduling 6. Advertising Appeals 7. Advertising Copy (Meaning Components and Types) 8. Evalution of Advertising Effectiveness 9. Advertising Agency 10. The Social and Economic Aspects of Advertising in India.

Book Details
  • Author/Authors : Jay Bansal
  • Class : B.B.A. IInd Semester All India Universities
  • Page No. : 128
  • Year : 2026
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