Part 'A' : Principles and Functions of Management
Unit : 1
1. Management : An Introduction
Unit : 2
2. Principles of Management : Nature & Significance 3. Scientific Management : Principles and Techniques
Unit : 3
4. Business Environment : Importance and Dimensions
Unit : 4
5. Planning and Types of Plans
Unit : 5
6. Organising : Importance and Process 7. Organisation Structure : Meaning and Types 8. Delegation of Authority and Decentralisation.
Unit : 6
9. Staffing : Meaning and Importance 10. Recruitment : Meaning and Sources 11. Selection : Meaning and Process 12. Training and Development.
Unit : 7
13. Directing : Importance and Principles 14. Supervision : Meaning and Importance 15. Motivation : Meaning and Importance 16. Leadership : Meaning and Importance 17. Communication : Importance and Barriers.
Unit : 8
18. Controlling : Importance and Process
Part 'B' : Business Finance and Marketing
Unit : 9
19. Financial Management, Financial Decisions and Financial Planning 20. Capital Structure : Meaning and Determinants 21. Fixed and Working Capital : Meaning and Determinants.
Unit : 10
22. Financial Marketing : Meaning and Concept 23. Stock Exchange : Meaning and Functions
Unit : 11
24. Marketing : Meaning, Role and Functions 25. Product : Nature and Classification 26. Pricing and Physical Distribution 27. Promotion and Personal Selling 28. Advertising : Role, Limitations and Objections.
Unit : 12
29. Consumer Protection : Importance and Ways
Unit : 13
30. Entrepreneurship Development