Marketing Theory And Practices

Marketing Theory And Practices

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Book Code : 4900

ISBN : 978-93-5167-654-6

Language : English

Edition : Latest

Availability : In Stock

Authors : Dr. F. C Sharma

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Book Content

1.Introduction to Marketing : Nature, Scope and Importance, 2. Care Concepts of Marketing , 3 .Marketing Environment, 4. Market Segmentation, 5. Targeting, Positioning and Re-Positioning , 6. Buying Motives , 7. Introduction to Marketing-Mix , 8. Product and Product Planning, 9. New Product Development, 10 Product Life-Cycle , 11. Branding and Packaging, 12. Distribution : Type and Selection of Channels , 13. Middleman : Whole Saler and Retailer, 14. Physical Distribution of Goods , 15.Pricing Policies, Strategies and Price Determination , 16. Promotion—Methods of Promotion and Optimum Promotion Mix, 17. Introduction to Advertising, 18 .Selection of Advertising Media, 19. Personal Selling, 20. Sales Promotion , 21. Publicity and Public Relation , 22. Marketing Research and Information System, 23. Consumer Behaviour 

Book Details
  • Author/Authors : Dr. F. C Sharma
  • Class : B Com III Year
  • Page No. : 324
  • Year : 2022-23
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