Buy Marketing Management to National Education Policy (NEP)-2020 Four Year Under Graduate Programme (FYUGP) for Various Universities of Chhattisgarh B. Com. IIIrd Semester.
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Marketing Management B. Com. 3rd Sem According to NEP Chhattisgarh Edition

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According to National Education Policy (NEP)-2020 Four Year Under Graduate Programme (FYUGP) for Various Universities of Chhattisgarh B. Com. IIIrd Semester.

Book Code : 0630

ISBN : 978-93-6207-096-8

Language : English

Edition : Latest

Availability : In Stock

Authors : Dr. F. C. Sharma

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Book Content

1. Marketing : Concept, Nature, Scope, Importance and Traditional and Digital Marketing 2. Marketing Mix 3. Marketing Environment 4. Marketing Information System (MIS) 5. Consumer Behaviour 6. Market Segmentation 7. Product 8. Packaging 9. Brand Pricing 10. Distribution Channels and Physical Distribution 11. Distribution : Retailing 12. Sales Promotion 13. Advertisement.

Book Details
  • Author/Authors : Dr. F. C. Sharma
  • Class : B. Com. IIIrd Semester All Chhattisgarh Universities
  • Page No. : 200
  • Year : 2025
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