1. International Marketing : Meaning, Nature, Scope and Barriers 2. International Marketing Environment 3. Identification and Selection of Foreign Market : Entry Mode Decisions 4. International Product Planning 5. Product Life-Cycle and New Product Development 6. Product Designing, Standardisation Vs Adaptation 7. Branding and Trade Mark 8. Packaging and Labelling 9. Quality Issues and After Sales Services 10. International Pricing 11. International Price Quotation 12. International Payment Terms and Trade 13. Sales Promotion in International Marketing 14. International Advertising 15. Personal Selling, Trade Fairs and Exhibitions 16. Channels of Distribution and Role of Middlemen 17. Foreign Sales Agent 18. Marketing Logistic Decision 19. Foreign Trade and Policy 20. Export Finance.