Buy International Marketing

International Marketing

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An excellent book for commerce students appearing in competitive, professional and other examinations.

Book Code : 4764

ISBN : 978-93-5167-724-6

Language : English

Edition : Latest

Availability : In Stock

Authors : Dr. Satish Kumar Saha, Anju Agarwal

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Book Content

1.International Marketing : Meaning, Nature, Scope and Barriers, 2. International Marketing Environment, 3 .Identification and Selection of Foreign Market : Entry Mode Decisions, 4.International Product Planning , 5.Product Life-Cycle and New Product Development, 6. Product Designing, Standardisation Vs Adaptation, 7. Branding and Trade Mark, 8. Packaging and Labelling, 9. Quality Issues and After Sales Services, 10. International Pricing, 11. International Price Quotation, 12.International Payment Terms and Trade , 13.Sales Promotion in International Marketing, 14.International Advertising, 15. Personal Selling, Trade Fairs and Exhibitions, 16. Channels of Distribution and Role of Middlemen, 17. Foreign Sales Agent, 18.Marketing Logistic Decision, 19. Foreign Trade and Policy, 20. Export Finance. 

Book Details
  • Author/Authors : Dr. Satish Kumar Saha, Anju Agarwal
  • Class : B Com III Year
  • Page No. : 224
  • Year : 2022-23
  • Highly Useful : An excellent book for commerce students appearing in competitive, professional and other examinations.
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