Buy Principle of Marketing of U.P. Universities for B.Com. and M.Com. Classes and also very helpful for the students preparing for various competitive and professional examinations.

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विपणन के सिध्दांत Principle of Marketing B. A. 3rd Year

विपणन के सिध्दांत Principle of Marketing B. A. 3rd Year

According to New Syllabus of U.P. Universities for B.Com. and M.Com. Classes and also very helpful for the students preparing for various competitive and professional examinations.

Book Code : 8111

ISBN : 978-93-5167-513-6

Language : Hindi

Edition : Latest

Availability : In Stock

Authors : Dr. F. C. Sharma

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Book Content

1. Marketing : Concept, Evolution, Nature, Importance and Scope 2. Marketing Environment 3. Buyer’s Behaviour 4. Market Segmentation and Positioning 5. Product-Policy and Planning 6. Product-Related Strategies 7. Pricing Decisions 8. Distribution : Marketing Channel System and Wholesaling 9. Distribution : Retailing and Physical Distribution 10. Promotion : A Conceptual Framework 11. Promotion : Personal Selling and Sales Force 12. Promotion : Advertising, Publicity, Public Relation and Sales Promotion.

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