Buy Marketing Management of Uttrakhand and U.P. Universities for B.Com. and M.Com. Classes and also very helpful for the students preparing for various competitive and professional examinations.

विपणन प्रबंध Marketing Management

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An excellent book with thorough coverage for B.Com. and M.Com. classes, also very helpful for the students preparing for various competitive and professional examinations.

Book Code : 8105

ISBN : 978-93-5167-220-3

Language : Hindi

Edition : Latest

Availability : In Stock

Authors : Dr. F. C. Sharma

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Book Content

1. Marketing : Concept, Evolution, Nature, Importance and Scope, 2. Marketing Environment, 3. Buyer’s Behaviour, 4. Market Segmentation and Positioning, 5. Product-Related Strategies, 6. Product : Policy and Planning, 7. Investment, 8. Distribution : Marketing Channel System and Wholesaling, 9. Distribution : Retailing and Physical Distribution, 10. Promotion : A Conceptual Framework, 11. Promotion : Personal Selling and Sales Force, 12. Promotion : Advertising, Publicity, Public Relation and Sales Promotion. 

Book Details
  • Author/Authors : Dr. F. C. Sharma
  • Class : General
  • Page No. : 288
  • Year : 2024
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Excellent as described in the picture. Outstanding quality.