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विपणन के मूल आधार Fundamentals of Marketing B. Com. 2nd Sem (DSC-2.2) According to NEP

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According to the National Education Policy (NEP)-2020 New Syllabus for B. A. IInd Semester by Department of Higher Education Government of Uttrakhand Effective from 2025-26.

Book Code : 7109

ISBN : 978-93-6207-139-2

Language : Hindi

Edition : Latest

Availability : In Stock

Authors : Dr. F. C. Sharma

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Book Content

1. Marketing : Concept, Evolution, Nature, Importance and Scope 2. Market Environment 3. Buyers Behaviours 4. Market Segmentation and Pesitioning 5. Product : Policy and Planning 6. Product : Related Strategies 7. Pricing Decisions 8. Distribution : Marketing Channel System and Wholesaling 9. Distribution : Retailing and Physical Distribution Decisions 10. Promotion : A Conceptual Frame Work 11. Promotion : Personal Selling and Sales Force 12. Promotion : Advertising, Publicity, Public Relation and Sales Promotions.

Book Details
  • Author/Authors : Dr. F. C. Sharma
  • Class : B. Com. IInd Semester (DSC-2.2) All Uttarakhand Universities
  • Page No. : 288
  • Year : 2026
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