Buy Business Mathematics According to Minimum Unified Syllabus Prescribed by National Education Policy [NEP 2020] University UP For Class BBA IInd Semester.

NEP Advertising Management B.B.A. 2nd Sem

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According to Minimum Unified Syllabus Prescribed by National Education Policy [NEP 2020] University UP For Class BBA IInd Semester.

Book Code : 8767

ISBN : 978-93-5167-101-5

Language : English

Edition : Latest

Availability : In Stock

Authors : Dr. F. C. Sharma

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Book Content

1. Introduction to Advertising, 2. Scope and Forms of Advertising, 3. The Social and Economic Aspects of Advertising, 4. Ethics and Truths in Indian Advertising, 5. Introduction to Integrated Marketing Communications (IMC), 6. Communication—An Introduction, 7. Communication Process in Advertising, 8. Branding and Advertising, 9. Setting Advertising Objectives (Promotional Objectives), 10. Advertising Budget, 11. Advertising Agency, Organisation and Department, 12. Advertising Appeals, 13. Advertising Copy (Meaning, Components and Types), 14. Creativity in Advertising, 15. Planning an Advertising Campaign and Advertising Scheduling, 16. Media Planning and Strategy, 17. Advertising Research, 18. Testing or Evaluation of Advertising Effectiveness, 19. International Advertising. 

Book Details
  • Author/Authors : Dr. F. C. Sharma
  • Class : B.B.A. IInd Sem (CCS University, Meerut), B.B.A. III Sem (CCS University, Meerut), , B.B.A. II Sem (Pt. DDU University, Gorakhpur), B.B.A. III Sem (MGKV University, Varanasi), B.B.A. III Sem (Dr. RMLA University, Ayodhya), B.B.A. II Sem (Dr. BRA University, Agra), B.B.A. III Sem (Dr. BRA University, Agra), B.B.A. II Sem (Bundelkhand University, Jhansi), B.B.A. III Sem (VBSP University, Jaunpur)
  • Page No. : 184
  • Year : 2024
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