Buy Principles of Marketing of U.P. and Chhattisgarh Universities for B. Com. Classes and also very helpful for the students preparing for various competitive and professional examinations.

Principles of Marketing B. Com. 3rd Year

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According to New Syllabus of U.P. and Chhattisgarh Universities for B. Com. Classes and also very helpful for the students preparing for various competitive and professional examinations.

Book Code : 9631/9233

ISBN : 978-93-5167-654-6

Language : English

Edition : Latest

Availability : In Stock

Authors : Dr. F. C. Sharma

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Book Content

1. Introduction to Marketing Management/Marketing : Concept, Evolution, Nature, Importance and Scope, 2. Marketing Environment, 3. Buyer’s Behaviour, 4. Market Segmentation/Market Segmentation and Positioning, 5. Product : Policy and Planning, 6. Product-Related Strategies, 7. Pricing Decisions, 8. Distribution : Marketing Channel System and Wholesaling, 9. Distribution : Retailing and Physical Distribution, 10. Promotion : A Conceptual Framework, 11. Promotion : Personal Selling and Sales Force, 12. Promotion : Advertising, Publicity, Public Relation and Sales Promotion. 

Book Details
  • Author/Authors : Dr. F. C. Sharma
  • Class : B. Com. IIIrd Year (Chhattisgarh Universities), B.Com. III (CCS University, Meerut), B.Com. III (Dr. RMLA University, Ayodhya), B.Com. III Year (Dr. BRA University, Agra), B.Com. III (VBSP University, Jaunpur), B.Com. III (MJP Ruhilkhand University, Barreilly),
  • Page No. : 264
  • Year : 2024
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