Buy Marketing Management of Uttrakhand, U.P., Bihar, Uttrakhand and Jharkhand Universities for B.B.A. and M.Com Classes and also very helpful for the students preparing for various competitive and professional examinations.

Marketing Management B. B. A. 3rd Year

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According to New Syllabus of Uttrakhand, U.P., Bihar, Uttrakhand and Jharkhand Universities for B.B.A. and M.Com. Classes and also very helpful for the students preparing for various competitive and professional examinations.

Book Code : 8784

ISBN : 978-93-5167-248-7

Language : English

Edition : Latest

Availability : In Stock

Authors : Dr. F. C. Sharma

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Book Content

1. Introduction to Marketing : Nature, Scope and Importance, 2. Care Concepts of Marketing, 3. Marketing Environment, 4. Market Segmentation, 5. Targeting, Positioning and Re-Positioning, 6. Buying Motives, 7. Introduction to Marketing-Mix, 8. Product and Product Planning, 9. New Product Development, 10. Product Life-Cycle, 11. Branding and Packaging, 12. Distribution : Type and Selection of Channels, 13. Middleman : Whole Saler and Retailer, 14. Physical Distribution of Goods, 15. Pricing Policies, Strategies and Price Determination, 16. Promotion—Methods of Promotion and Optimum Promotion Mix, 17. Introduction to Advertising, 18. Selection of Advertising Media, 19. Personal Selling, 20. Sales Promotion, 21. Publicity and Public Relation, 22. Marketing Research and Information System, 23. Consumer Behavior. 

 

Book Details
  • Author/Authors : Dr. F. C. Sharma
  • Class : General
  • Page No. : 332
  • Year : 2024
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