1. Introduction to Marketing Management/Marketing : Concept, Evolution, Nature, Importance and Scope 2. Marketing Environment 3. Buyer’s Behaviour 4. Market Segmentation/Market Segmentation and Positioning 5. Product : Policy and Planning 6. Product-Related Strategies 7. Pricing Decisions 8. Distribution : Marketing Channel System and Wholesaling 9. Distribution : Retailing and Physical Distribution 10. Promotion : A Conceptual Framework 11. Promotion : Personal Selling and Sales Force 12. Promotion : Advertising, Publicity, Public Relation and Sales Promotion 13. Nature and Scope of International Marketing 14. International Marketing Environment 15. Identifiying and Selecting Foreign Markets 16. Foreign Markets Entry Modes.
Excellent as described in the picture. Outstanding quality.