Buy Marketing Theory And Practices to New Syllabus of U.P. Universities for B.B.A. IInd Sem Classes and also very helpful for the students preparing for various competitive and professional examinations.
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Marketing Theory And Practices B.B.A. 2nd Sem

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According to New Syllabus of U.P. Universities for B.B.A. IInd Sem Classes and also very helpful for the students preparing for various competitive and professional examinations.

Book Code : 0219

ISBN : 978-93-5167-654-6

Language : English

Edition : Latest

Availability : In Stock

Authors : Dr. F. C Sharma

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Book Content

1. Introduction to Marketing : Nature, Scope and Importance 2. Care Concepts of Marketing 3. Marketing Environment 4. Market Segmentation 5. Targeting, Positioning and Re-Positioning 6. Buying Motives 7. Introduction to Marketing-Mix 8. Product and Product Planning 9. New Product Development 10. Product Life-Cycle 11. Branding and Packaging 12. Distribution : Type and Selection of Channels 13. Middleman : Whole Saler and Retailer 14. Physical Distribution of Goods 15. Pricing Policies, Strategies and Price Determination 16. Promotion-Methods of Promotion and Optimum Promotion Mix 17. Introduction to Advertising 18. Selection of Advertising Media 19. Personal Selling 20. Sales Promotion 21. Publicity and Public Relation 22. Marketing Research and Information System 23. Consumer Behaviour.

Book Details
  • Author/Authors : Dr. F. C Sharma
  • Class : B.B.A. II Sem (CCS University, Meerut), B.B.A. II Sem (Pt. DDU University, Gorakhpur), B.B.A. II Sem (MGKV University, Varanasi), B.B.A. II Sem (Dr. RMLA University, Ayodhya), B.B.A. II Sem (Dr. BRA University, Agra), B.B.A. II Sem (Bundelkhand University, Jhansi)
  • Page No. : 324
  • Year : 2025
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