Buy Marketing Theory And Practices to New Syllabus of U.P. Universities for B.B.A. IInd Sem Classes and also very helpful for the students preparing for various competitive and professional examinations.

Marketing Theory And Practices B.B.A. 2nd Sem

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According to New Syllabus of U.P. Universities for B.B.A. IInd Sem Classes and also very helpful for the students preparing for various competitive and professional examinations.

Book Code : 0219

ISBN : 978-93-5167-654-6

Language : English

Edition : Latest

Availability : In Stock

Authors : Dr. F. C Sharma

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Book Content

1. Introduction to Marketing : Nature, Scope and Importance, 2. Care Concepts of Marketing, 3 .Marketing Environment, 4. Market Segmentation, 5. Targeting, Positioning and Re-Positioning, 6. Buying Motives , 7. Introduction to Marketing-Mix, 8. Product and Product Planning, 9. New Product Development, 10 Product Life-Cycle, 11. Branding and Packaging, 12. Distribution : Type and Selection of Channels, 13. Middleman : Whole Saler and Retailer, 14. Physical Distribution of Goods, 15. Pricing Policies, Strategies and Price Determination, 16. Promotion—Methods of Promotion and Optimum Promotion Mix, 17. Introduction to Advertising, 18 .Selection of Advertising Media, 19. Personal Selling, 20. Sales Promotion, 21. Publicity and Public Relation, 22. Marketing Research and Information System, 23. Consumer Behaviour . 

Book Details
  • Author/Authors : Dr. F. C Sharma
  • Class : B.B.A. II Sem (CCS University, Meerut), B.B.A. II Sem (Pt. DDU University, Gorakhpur), B.B.A. II Sem (MGKV University, Varanasi), B.B.A. II Sem (Dr. RMLA University, Ayodhya), B.B.A. II Sem (Dr. BRA University, Agra), B.B.A. II Sem (Bundelkhand University, Jhansi)
  • Page No. : 324
  • Year : 2024
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