Advertising and Sales Promotion

    Authors : Sanjay Gupta                  
  • ISBN: 978-93-5167-162-6
  • Edition: 2017-18
  • Language: Hindi
  • Description : It is a great pleasure in presenting 'Advertising and Sales Promotion' as a Text Book for B. Com. classes. The Book has been written strictly in accourdance with the latest syllabus of different universities.


  • Rs.204.00 Rs.240.00
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1. Personal Selling—Meaning and Selling Process, 2. Communication Process, 3. Communication Process, 4. Advertisement (Meaning, Objectives, Functions, Importance, Economic and Social Effects), 5. Types & Different Methods of Advertising, 6. Advertising Process, 7. Appeals in Advertising, 8. Preparation of Advertising Copy, 9. Advertising Agency : Structure & Functions, 10. Evaluation of Effectiveness of Advertisement, 11. Consumer-orientation in Advertising or Advertisement and Consumer-orientation, 12. Ethical and Legal Aspects of Advertising, 13. Sales Promotion, 14. Salesmanship, 15. Sales Force Management, 16. Procurement (Recruitment and Selection of Sales Force). 

Book Name Advertising and Sales Promotion
Author/Authors Sanjay Gupta
ISBN No. 978-93-5167-162-6
Book Code 8084
Edition 2017-18
Language Hindi
Page No. 240
Bindings Paperback

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1. Personal Selling—Meaning and Selling Process, 2. Communication Process, 3. Communication Process, 4. Advertisement (Meaning, Objectives, Functions, Importance, Economic and Social Effects), 5. Types & Different Methods of Advertising, 6. Advertising Process, 7. Appeals in Advertising, 8. Preparation of Advertising Copy, 9. Advertising Agency : Structure & Functions, 10. Evaluation of Effectiveness of Advertisement, 11. Consumer-orientation in Advertising or Advertisement and Consumer-orientation, 12. Ethical and Legal Aspects of Advertising, 13. Sales Promotion, 14. Salesmanship, 15. Sales Force Management, 16. Procurement (Recruitment and Selection of Sales Force). 

Book Name Advertising and Sales Promotion
Author/Authors Sanjay Gupta
ISBN No. 978-93-5167-162-6
Book Code 8084
Edition 2017-18
Language Hindi
Page No. 240
Bindings Paperback

Write a review

Review must be between 25 and 1000 characters!
Note: HTML is not translated!
    Bad            Good

1. Personal Selling—Meaning and Selling Process, 2. Communication Process, 3. Communication Process, 4. Advertisement (Meaning, Objectives, Functions, Importance, Economic and Social Effects), 5. Types & Different Methods of Advertising, 6. Advertising Process, 7. Appeals in Advertising, 8. Preparation of Advertising Copy, 9. Advertising Agency : Structure & Functions, 10. Evaluation of Effectiveness of Advertisement, 11. Consumer-orientation in Advertising or Advertisement and Consumer-orientation, 12. Ethical and Legal Aspects of Advertising, 13. Sales Promotion, 14. Salesmanship, 15. Sales Force Management, 16. Procurement (Recruitment and Selection of Sales Force). 

Book Name Advertising and Sales Promotion
Author/Authors Sanjay Gupta
ISBN No. 978-93-5167-162-6
Book Code 8084
Edition 2017-18
Language Hindi
Page No. 240
Bindings Paperback

Write a review

Review must be between 25 and 1000 characters!
Note: HTML is not translated!
    Bad            Good