Advertising Management by Dr. F. C. Sharma - SBPD Publications (English)

    Authors : Dr. F. C. Sharma                  
  • ISBN: 978-93-5167-101-5
  • Edition: Latest
  • Language: English
  • Description : An excellent book for commerce students appearing in competitive, professional and other examinations.


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  • Ex Tax: Rs.170.00
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1. Introduction to Advertising, 2. Scope and Forms of Advertising, 3. The Social and Economic Aspects of Advertising, 4. Ethics and Truths in Indian Advertising, 5. Introduction to Integrated Marketing Communications (IMC), 6. Communication—An Introduction, 7. Communication Process in Advertising, 8. Branding and Advertising, 9. Setting Advertising Objectives (Promotional Objectives), 10. Advertising Budget, 11. Advertising Agency, Organisation and Department, 12. Advertising Appeals, 13. Advertising Copy (Meaning, Components and Types), 14. Creativity in Advertising, 15. Planning an Advertising Campaign and Advertising Scheduling, 16. Media Planning and Strategy, 17. Advertising Research, 18. Testing or Evaluation of Advertising Effectiveness, 19. International Advertising. 

Book Name Advertising Management
Author/Authors Dr. F. C. Sharma
ISBN No. 978-93-5167-101-5
Book Code 8767
Edition Latest
Language English
Page No. 184
Bindings Paperback

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1. Introduction to Advertising, 2. Scope and Forms of Advertising, 3. The Social and Economic Aspects of Advertising, 4. Ethics and Truths in Indian Advertising, 5. Introduction to Integrated Marketing Communications (IMC), 6. Communication—An Introduction, 7. Communication Process in Advertising, 8. Branding and Advertising, 9. Setting Advertising Objectives (Promotional Objectives), 10. Advertising Budget, 11. Advertising Agency, Organisation and Department, 12. Advertising Appeals, 13. Advertising Copy (Meaning, Components and Types), 14. Creativity in Advertising, 15. Planning an Advertising Campaign and Advertising Scheduling, 16. Media Planning and Strategy, 17. Advertising Research, 18. Testing or Evaluation of Advertising Effectiveness, 19. International Advertising. 

Book Name Advertising Management
Author/Authors Dr. F. C. Sharma
ISBN No. 978-93-5167-101-5
Book Code 8767
Edition Latest
Language English
Page No. 184
Bindings Paperback

Write a review

Review must be between 25 and 1000 characters!
Note: HTML is not translated!
    Bad            Good

1. Introduction to Advertising, 2. Scope and Forms of Advertising, 3. The Social and Economic Aspects of Advertising, 4. Ethics and Truths in Indian Advertising, 5. Introduction to Integrated Marketing Communications (IMC), 6. Communication—An Introduction, 7. Communication Process in Advertising, 8. Branding and Advertising, 9. Setting Advertising Objectives (Promotional Objectives), 10. Advertising Budget, 11. Advertising Agency, Organisation and Department, 12. Advertising Appeals, 13. Advertising Copy (Meaning, Components and Types), 14. Creativity in Advertising, 15. Planning an Advertising Campaign and Advertising Scheduling, 16. Media Planning and Strategy, 17. Advertising Research, 18. Testing or Evaluation of Advertising Effectiveness, 19. International Advertising. 

Book Name Advertising Management
Author/Authors Dr. F. C. Sharma
ISBN No. 978-93-5167-101-5
Book Code 8767
Edition Latest
Language English
Page No. 184
Bindings Paperback

Write a review

Review must be between 25 and 1000 characters!
Note: HTML is not translated!
    Bad            Good