Buy Advertising Management of Jharkhand Universities for B.Com. and M.Com. Classes and also very helpful for the students preparing for various competitive and professional examinations.
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विज्ञापन प्रबंध Advertising Management B.Com. 5th Sem

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According to New Syllabus of Jharkhand Universities for B.Com. and M.Com. Classes and also very helpful for the students preparing for various competitive and professional examinations.

Book Code : 6599

ISBN : 978-93-5167-762-8

Language : Hindi

Edition : Latest

Availability : In Stock

Authors : Jay Bansal

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Book Content

1. Advertisement (Meaning, Nature, Objectives, Functions, Impor-tance, Economic and Social Effects), 2. Advertising : Types and Media, 3. Advertising Process (Media Planning and Scheduling and Advertising Budget), 4. Appeals in Advertising, 5. Preparation of Advertising Copy, 6. Evaluation of Effectiveness of Advertisement, 7 .Advertising Agency : Structure and Functions, 8. Social, Ethical and Legal Aspects of Advertising. 

Book Details
  • Author/Authors : Jay Bansal
  • Class : B.Com. Vth Sem (SKM University, Dumka), B.Com. Vth Sem Jamshedpur Women's College, Jamshedpur
  • Page No. : 136
  • Year : 2024
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