Buy Vipran Ke Siddhant (Principles of Marketing) of U.P. Universities for B.Com. and M.Com. Classes and also very helpful for the students preparing for various competitive and professional examinations.

विपणन के सिद्धांत Principles of Marketing B.Com. 3rd Year

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According to New Syllabus of U.P. Universities for B.Com. and M.Com. Classes and also very helpful for the students preparing for various competitive and professional examinations.

Book Code : 9630

ISBN : 978-93-5167-653-9

Language : Hindi

Edition : Latest

Availability : In Stock

Authors : Dr. F. C. Sharma

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Book Content

1. Introduction to Marketing Management/Marketing : Concept, Evolution, Nature, Importance and Scope, 2. Marketing Environment, 3. Buyer’s Behaviour, 4. Market Segmentation/Market Segmentation and Positioning, 5. Product : Policy and Planning, 6. Product-Related Strategies, 7. Pricing Decisions, 8. Distribution : Marketing Channel System and Wholesaling, 9. Distribution : Retailing and Physical Distribution, 10. Promotion : A Conceptual Framework, 11. Promotion : Personal Selling and Sales Force, 12. Promotion : Advertising, Publicity, Public Relation and Sales Promotion. 13. Nature and Scope of International Marketing, 14. International Marketing Environment, 15. Identifiying and Selecting Foreign Markets, 16. Foreign Markets Entry Modes. 

Book Details
  • Author/Authors : Dr. F. C. Sharma
  • Class : B.Com. IIIrd Year (CCS University, Meerut)
  • Page No. : 336
  • Year : 2024
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