Buy Principle of Marketing of Jharkhand and Uttrakhand Universities for B.Com. and M.Com. Classes and also very helpful for the students preparing for various competitive and professional examinations.

Principle of Marketing

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According to New Syllabus of Jharkhand and Uttrakhand Universities for B.Com. and M.Com. Classes and also very helpful for the students preparing for various competitive and professional examinations.

Book Code : 6598

ISBN : 978-93-5167-246-3

Language : English

Edition : Latest

Availability : In Stock

Authors : Dr. F. C. Sharma

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Book Content

1.Introduction to Marketing : Nature, Scope and Importance, 2 .Care Concepts of Marketing , 3 .Marketing Environment, 4. Market Segmentation, 5. Targeting, Positioning and Re-Positioning, 6. Targeting, Positioning and Re-Positioning, 7. Introduction to Marketing-Mix, 8. Product and Product Planning, 9 .New Product Development, 10.Product Life-Cycle, 11. Branding and Packaging, 12. Distribution : Type and Selection of Channels, 13. Middleman : Whole Saler and Retailer, 14. Physical Distribution of Goods , 15. Pricing Policies, Strategies and Price Determination, 16. Promotion—Methods of Promotion and Optimum Promotion Mix, 17. Introduction to Advertising , 18. Selection of Advertising Media, 19. Personal Selling, 20. Sales Promotion, 21. Publicity and Public Relation, 22. Marketing Research and Information System, 23. Consumer Behaviour, 24. Rural Marketing : Concept, Importance, Characteristics, Rural Consumers and Rural Markets and Marketing Mix,for Rural Markets  25. Recent Development in Marketing . 
      
        
        

Book Details
  • Author/Authors : Dr. F. C. Sharma
  • Class : B. Com. VI Sem (Kolhan University, Chaibasa), B.Com. V Sem (SKM University, Dumka) B.B.A. III Sem (SKM University, Dumka), B.Com. V Sem (Ranchi University, Ranchi), B.Com. V Sem (BBMK University, Dhanbad), B.Com. V Sem (NP University, Medininagar), B.Com. V Sem (Dr. SPM University, Ranchi), B. Com. V Sem (HNB University, Shrinagar (Garhwal), Uttarakhand), B.B.A. III Sem (HNB University, Shrinagar (Garhwal), Uttarakhand)
  • Page No. : 356
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