1.Introduction to Marketing : Nature, Scope and Importance, 2 .Care Concepts of Marketing , 3 .Marketing Environment, 4. Market Segmentation, 5. Targeting, Positioning and Re-Positioning, 6. Targeting, Positioning and Re-Positioning, 7. Introduction to Marketing-Mix, 8. Product and Product Planning, 9 .New Product Development, 10.Product Life-Cycle, 11. Branding and Packaging, 12. Distribution : Type and Selection of Channels, 13. Middleman : Whole Saler and Retailer, 14. Physical Distribution of Goods , 15. Pricing Policies, Strategies and Price Determination, 16. Promotion—Methods of Promotion and Optimum Promotion Mix, 17. Introduction to Advertising , 18. Selection of Advertising Media, 19. Personal Selling, 20. Sales Promotion, 21. Publicity and Public Relation, 22. Marketing Research and Information System, 23. Consumer Behaviour, 24. Rural Marketing : Concept, Importance, Characteristics, Rural Consumers and Rural Markets and Marketing Mix,for Rural Markets 25. Recent Development in Marketing .
Excellent as described in the picture. Outstanding quality.