1. Financial Management : Nature, Scope and Objectives 2. Financial Planning 3. Capitalisation 4. Capital Structure : Theories and Determinants 5. Operating and Financial Leverage 6. Introduction to Marketing : Nature, Scope and Importance 7. Introduction to Marketing-Mix 8. Introduction to Advertising 9. Selection of Advertising Media 10. Personal Selling 11. Sales Promotion 12. Advertising Copy (Meaning, Components and Types), 13. Introduction to Human Resource Management 14. Human Resource Planning 15. Recruitment 16. Selection 17. Employee Training 18. Nature and Scope of Production Management 19. Types of Production Systems 20. Production Planning and Control (PPC) 21. New Product Development 22. Product Life-Cycle 23. Product Diversification, Simplification, Standardisation and Specialisation. 

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