Buy Advertising Management of Jharkhand Universities for B.Com. and M.Com. Classes and also very helpful for the students preparing for various competitive and professional examinations.
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Advertising Management B.Com. 5th Sem

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According to New Syllabus of Jharkhand Universities for B.Com. and M.Com. Classes and also very helpful for the students preparing for various competitive and professional examinations.

Book Code : 6600

ISBN : 978-93-5167-765-9

Language : English

Edition : Latest

Availability : In Stock

Authors : Jay Bansal

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Book Content

1. Advertisement (Meaning, Nature, Objectives, Functions, Impor-tance, Economic and Social Effects), 2. Advertising : Types and Media, 3. Advertising Process (Media Planning and Scheduling and Advertising Budget), 4. Appeals in Advertising, 5. Preparation of Advertising Copy, 6. Evaluation of Effectiveness of Advertisement, 7. Advertising Agency : Structure and Functions, 8. Social, Ethical and Legal Aspects of Advertising. 

Book Details
  • Author/Authors : Jay Bansal
  • Class : B.Com. Vth Sem (SKM University, Dumka), B.Com. Vth Sem Jamshedpur Women's College, Jamshedpur
  • Page No. : 128
  • Year : 2024
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