Buy Marketing Management for MP Universities Class B. Com. I (Autonomous)
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विपणन प्रबंधन Marketing Management B. Com. 1st Year

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According to the New Syllabus for B. Com. I (Autonomous) Year by Department of Higher Education, Govt. of M. P. Year-wise Syllabus Effective from New Session.

Book Code : 4250

ISBN : 978-93-5167-220-3

Language : Hindi

Edition : Latest

Availability : In Stock

Authors : Dr. F. C. Sharma

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Book Content

1. Marketing : Concept, Evolution, Nature, Importance and Scope 2. Marketing Environment 3. Buyer’s Behavior 4. Market Segmentation and Positioning 5. Product-Related Strategies 6. Product : Policy and Planning 7. Investment 8. Distribution : Marketing Channel System and Wholesaling 9. Distribution : Retailing and Physical Distribution, 10. Promotion : A Conceptual Framework 11. Promotion : Personal Selling and Sales Force 12. Promotion : Advertising, Publicity, Public Relation and Sales Promotion. 

Book Details
  • Author/Authors : Dr. F. C. Sharma
  • Class : B. Com. Ist Year (Autonomous) All M.P. Universities
  • Page No. : 288
  • Year : 2024
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