1. Nature & Scope of Managerial Economics, 2. Business Firm, 3. Fundamental Principles of Managerial Economics, 4. Managerial Decision-Making, 5. Concept and Kinds of Demand, 6. Elasticity of Demand, 7. Demand-Forecasting, 8. Demand-Relations, 9. Cost, 10. Cost Distinctions, 11. Cost : Rate of Out-put and Size of Plant, 12. Multiple Products, 13 . Advertising, 14. Competitive Situations, 15 . Pricing Policies, 16. Product-Line Pricing, 17. Price Differentials or Discounts, 18. Profit, 19. Management Control and Profit, 20. Capital Budgeting, 21. Rate of Return, 22. Cost of Capital, 23. Investment Project Selection,
Appendices
A. Objective Type Questions, B. Revisional Problems.
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